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Great for: supporting antioxidant levels and protecting against free radicals


Pure & Essential AstaPure® Astaxanthin Complex is a natural extract from the microalgae Haematococcus pluvialis (H. pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans.


AstaPure® contains the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein and zeaxanthin. Each capsule provides 4 mg of astaxanthin from 42 mg AstaPure®.


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POTENT ANTIOXIDANT COMPLEX

Carotenoids (lutein, zeaxanthin & beta-carotene) are powerful antioxidants which work in synergy to enhance the bioavailability of astaxanthin

EASY TO ABSORB & OPTIMUM DOSE

Naturally bioavailable, each capsule provides a safe long-term dose of 4 mg active astaxanthin from 42 mg AstaPure microalgae – helping to maintain the delicate balance of antioxidants without overloading the body

NATURAL AND PURE

AstaPure is a superior, ultra-pure source of astaxanthin. Cultivated in a closed, climate-controlled system (rather than open ponds), it produces exceptionally pure microalgae with high active-ingredient content

VEGAN, SUSTAINABLE & GREEN

AstaPure is a sustainable source of astaxanthin, manufactured using green technology, and does not negatively affect ecosystems or contain contaminants from the sea; supplied in vegan seaweed capsules

GMP MANUFACTURED

And hypoallergenic; free from gluten, dairy, lactose, yeast; non-GMO; certified vegan

POTENT ANTIOXIDANT COMPLEX

Carotenoids (lutein, zeaxanthin & beta-carotene) are powerful antioxidants which work in synergy to enhance the bioavailability of astaxanthin

EASY TO ABSORB & OPTIMUM DOSE

Naturally bioavailable, each capsule provides a safe long-term dose of 4 mg active astaxanthin from 42 mg AstaPure microalgae – helping to maintain the delicate balance of antioxidants without overloading the body

NATURAL AND PURE

AstaPure is a superior, ultra-pure source of astaxanthin. Cultivated in a closed, climate-controlled system (rather than open ponds), it produces exceptionally pure microalgae with high active-ingredient content

VEGAN, SUSTAINABLE & GREEN

AstaPure is a sustainable source of astaxanthin, manufactured using green technology, and does not negatively affect ecosystems or contain contaminants from the sea; supplied in vegan seaweed capsules

GMP MANUFACTURED

And hypoallergenic; free from gluten, dairy, lactose, yeast; non-GMO; certified vegan

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Pure & Essential AstaPure Astaxanthin Complex is a natural extract from the microalgae Haematococcus pluvialis (H. Pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans. AstaPure contains the highest available concentration of astaxanthin, and a complex of other beneficial carotenoids including lutein and zeaxanthin, as well as amino acids and fatty acids, which together offer a broad range of health benefits, enhance its bioavailability and increase cell membrane stability.


Of all the carotenoids, astaxanthin is nature’s most potent, with the highest known ORAC value (oxygen radical absorbance capacity) – a measure of its ability to combat oxidative stress. Astaxanthin’s ability to quench free radicals is 6,000 times greater than vitamin C, 800 times that of coenzyme Q10 and 550 times that of vitamin E. 


Astaxanthin can anchor itself in all cell membranes, meaning it has the potential to deliver broad-reaching health benefits throughout the body. Studies to date show that astaxanthin’s ability to reduce and terminate oxidative stress, protect against unwanted inflammation and protect cell structure and function provides health-enhancing properties for the skin, cell cycle, immune health, cardiovascular health, brain function, joints and muscles, energy, gut and liver health.

Each bottle contains 90 capsules. Suggested dose: 1 daily for general health, and up to 2 for intensive support.

For adults & children aged 12+: take 1-2 capsules daily. For optimal absorption, astaxanthin should be taken with fats, during or immediately after meals. Do not exceed the above dose.

This product should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Seek professional medical advice before taking any supplement if you are taking medication, pregnant or breastfeeding. Keep out of the reach of children. Store in a cool dry place and away from sunlight.

Ingredients: Cold-pressed extra-virgin olive oil; AstaPure® from Haematococcus pluvialis (H. pluvialis) microalgae (10% astaxanthin); capsule shell (glycerol, modified corn starch, carrageenan, sodium carbonate).

  • Dairy
  • Gluten
  • Lactose
  • Soya
  • Wheat
  • Yeast

Suitable for vegans; no artificial colours or flavours; not tested on animals; nonGMO.

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Astaxanthin complex - the king of antioxidants derived from microalgae

Astaxanthin is a natural extract from microalgae Haematococcus pluvialis (H. Pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans. As nature’s most potent carotenoid, Astaxanthin has the highest known ORAC value (oxygen radical absorbance capacity) – a measure of its ability to combat oxidative stress. Astaxanthin’s ability to quench free radicals is 6,000 times greater than vitamin C.


The form used in our Astaxanthin Complex is AstaPure, containing the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein, zeaxanthin and beta-carotene. In addition to these powerful antioxidants, amino acids and fatty acids also offer a broad range of health benefits, enhance its bioavailability and increase cell membrane stability.

The King of antioxidants

Astaxanthin’s ability to reduce oxidative stress is incredibly strong due to its unique chemical structure, providing additional protection from cellular damage. Most importantly, astaxanthin has an unlimited ability to protect against oxidative damage, without becoming a pro-oxidant during this process like many other antioxidants do. Astaxanthin is also able to span the entire cell membrane providing enhanced antioxidant protection.

Concentrated algae source

AstaPure astaxanthin is sourced from a single-celled green algae, Haematococcus pluvialis (H. pluvialis), grown in the Arava desert. The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin for achieving enhanced antioxidant support. One capsule delivers 4mg natural astaxanthin derived from 42mg AstaPure astaxanthin complex oil, providing a 10% concentrated supplement.


Sustainable and pure

Unlike most astaxanthin grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system, resulting in exceptionally pure microalgae. This natural source is sustainable and does not negatively affect ecosystems or contain contaminants from the sea. Using a green technology growing process and supercritical CO2 extraction, natural sunlight is used and no harsh chemicals are needed. The production of AstaPure therefore has minimal environmental impact, avoids excess heat and ensures a solvent-free pure final product.


Why AstaPure?

  • Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil. As little as 4mg daily has been shown to deliver health benefits in a range of studies.
  • Ultra-pure, natural sustainable algae source: Haematococcus pluvialis (H. pluvialis), a green algae, is a natural and sustainable source which, unlike most astaxanthin, is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent quality.
  • Manufactured using green technology: The growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently.

Expertly formulated in-house to offer superior bioavailability

All of our supplements are expertly developed in-house by nutrition scientists and our resident doctor, to efficiently raise nutrient levels in the body for maximum results. We are obsessed with bioavailability and formulate our supplements considering the full journey of the nutrient inside the body. From pill to cell, we seek to maximise the absorption, saturation and retention of the active ingredients. We are always mindful of the synergies and interactions of nutrients within the body to avoid disrupting homeostasis.

Exceptional ingredients, GMP manufactured

We carefully source from reputable suppliers, whose raw materials are checked before production, ensuring we only use super-pure ingredients. We use UK, European & USA production facilities that operate in compliance with strict GMP (good manufacturing practices) – quality standards that you can trust 100%. We promise consistent high quality, safety and purity and stated doses for the entire shelf life. We avoid common allergens, our products are always GMO-free, contain no artificial colours, flavours or preservatives, and include halal & kosher ingredients.

Why AstaPure?

  • Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies. 
  • Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality. 
  • Manufactured using green technology: the ‘Green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently. 

Premium, natural & well tolerated ingredients

We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health. 

  • We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
  • Always GMO-free 
  • No artificial colours, flavours or preservatives 
  • Bioavailable forms of ingredients ensure optimal digestion and absorption 
  • Sustainable raw materials 
  • We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet.

Pharmaceutical-grade UK manufactured food supplements

You might wonder why we emphasise that our products are ‘pharmaceutical-grade’ when we also value the importance of buying natural products. We use UK facilities that manufacture in compliance with strict and stringent GMP (good manufacturing practices) – quality standards that medicines manufacturers must meet in their production processes to ensure products are of consistent high quality that you can trust 100%. We are proud suppliers of healthcare practitioners, private clinics, hospitals & even human clinical trials.

Be kind to your health

“We are living in a rapidly changing world that challenges us in new and unexpected ways. We believe evidence-based nutrition has an important role to play in helping us to protect and boost our wellbeing. At Igennus we empower people who are committed to investing in their health with high impact nutrition to lead a healthier and fuller life. Our supplements are expertly formulated by our in-house nutrition scientists to achieve superior bioavailability for maximum impact on your health."

Dr Jav Nazemi

CEO & Co-Founder