£24.99
£24.99

Great for: supporting antioxidant levels and protecting against free radicals


Pure & Essential AstaPure® Astaxanthin Complex is a natural extract from the microalgae Haematococcus pluvialis (H. pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans.


AstaPure® contains the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein, canthaxanthin, zeaxanthin, violaxanthin and beta-carotene. Each capsule provides 4 mg of astaxanthin from 42 mg AstaPure®.


4mg NATURAL ACTIVE ASTAXANTHIN PER CAPSULE

Contains 42mg of 10% concentration AstaPure astaxanthin complex

NATURE'S MOST POTENT ANTIOXIDANT

Astaxanthin's free radical scavenging power is 6000 times greater than vitamin C, 800 times CoQ10 & 550 times vitamin E 

SYNERGISTIC CAROTENOIDS

A natural carotenoid complex consisting of astaxanthin, lutein, canthaxanthin, zeaxanthin, violaxanthin & beta-carotene

ULTRA PURE

Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert - resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality 

SUPERCRITICAL CO2

Extraction technology is environmentally friendly, avoids excess heat and ensures a solvent-free final product 

FREE FROM

Dairy, gluten, lactose, soya, wheat, yeast; halal & kosher

  • Description
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Pure & Essential AstaPure Astaxanthin Complex is a natural extract from the microalgae Haematococcus pluvialis (H. Pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans. AstaPure contains the highest available concentration of astaxanthin, and a complex of other beneficial carotenoids including lutein, canthaxanthin, zeaxanthin and beta-carotene, as well as amino acids and fatty acids, which together offer a broad range of health benefits, enhance its bioavailability and increase cell membrane stability.


Of all the carotenoids, astaxanthin is nature’s most potent, with the highest known ORAC value (oxygen radical absorbance capacity) – a measure of its ability to combat oxidative stress. Astaxanthin’s ability to quench free radicals is 6,000 times greater than vitamin C, 800 times that of coenzyme Q10 and 550 times that of vitamin E. 


Astaxanthin can anchor itself in all cell membranes, meaning it has the potential to deliver broad-reaching health benefits throughout the body. Studies to date show that astaxanthin’s ability to reduce and terminate oxidative stress, protect against unwanted inflammation and protect cell structure and function provides health-enhancing properties for the skin, cell cycle, immune health, cardiovascular health, brain function, joints and muscles, energy, gut and liver health.

Each bottle contains 90 capsules. Suggested dose: 1 daily for general health, and up to 4 for intensive support.

For adults and children aged 12+: take 1-2 capsules daily. For intensive support, the dose can be increased to 4 capsules daily. For optimal absorption, astaxanthin should be taken with fats, during or immediately after meals. Do not exceed the above doses unless advised by a healthcare practitioner.   

It is not advisable to exceed the recommended dose. Seek professional advice before taking any food supplement if you are taking medication or breastfeeding. This product should not be used as a substitute for a varied and balanced diet and healthy lifestyle.

Ingredients: Cold-pressed extra-virgin olive oil; AstaPure® from Haematococcus pluvialis (H.pluvialis) microalgae (10% astaxanthin); capsule shell (emulsifier: glycerol; modified corn starch, carrageenan, Orange Ovation A, sodium carbonate).

  • Dairy
  • Gluten
  • Lactose
  • Soya
  • Wheat
  • Yeast

Suitable for halal & kosher diets. Suitable for vegans.
No artificial colours, flavours or preservatives. Non-GMO.

Customer feedback

 ❄ FREE DELIVERY OVER £20.00 | ORDER BY 2PM WEEKDAYS ❄


King of antioxidants

The human body is bombarded with many environmental stressors that create free radicals - from factors such as poor diet, pollution, stress, exercise, smoking, alcohol and medication. Fortunately, the body has its own inbuilt antioxidant capabilities which work hard to keep it in balance. Issues arise, however, when an over-burdened body struggles to keep up, which can lead to oxidative stress and, in turn, cellular damage. Long term, oxidative stress is associated with chronic inflammation, autoimmune conditions, accelerated ageing and hormonal issues. 

Astaxanthin works in several ways to combat free radicals. Like all antioxidants, astaxanthin donates a chemical group to free radicals (compounds that have lost a chemical group and without it become unstable and lead to oxidative damage). When many antioxidants do this, they themselves become pro-oxidant unless they are recycled by another antioxidant. Astaxanthin, importantly, has an unlimited ability to provide chemical groups without itself becoming a pro-oxidant. Astaxanthin also works by calming free radicals, absorbing the negative energy they emit. Finally, its unique chemical structure enables it to act through the entire cell, unlike fat-soluble antioxidants that tend to provide protection to the inner wall of the cell membrane, and water-soluble antioxidants that provide protection to the outer wall of the cell membrane. Since astaxanthin is able to span the cell membrane, it provides antioxidant protection to both the inner and the outer wall, as well as the intra-membrane space. All of these factors make astaxanthin the 'king of antioxidants’.

Why AstaPure?

  • Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies
  • Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality
  • Manufactured using green technology: the ‘green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently

Premium, natural & well tolerated ingredients

We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health. 

  • We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
  • Always GMO-free 
  • No artificial colours, flavours or preservatives 
  • Bioavailable forms of ingredients ensure optimal digestion and absorption 
  • Sustainable raw materials 
  • We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet

Pharmaceutical-grade UK manufactured food supplements

You might wonder why we emphasise that our products are ‘pharmaceutical-grade’ when we also value the importance of buying natural products. We use UK facilities that manufacture in compliance with strict and stringent GMP (good manufacturing practices) – quality standards that medicines manufacturers must meet in their production processes to ensure products are of consistent high quality that you can trust 100%. We are proud suppliers of healthcare practitioners, private clinics, hospitals & even human clinical trials.

Why AstaPure?

  • Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies. 
  • Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality. 
  • Manufactured using green technology: the ‘Green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently. 

Premium, natural & well tolerated ingredients

We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health. 

  • We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
  • Always GMO-free 
  • No artificial colours, flavours or preservatives 
  • Bioavailable forms of ingredients ensure optimal digestion and absorption 
  • Sustainable raw materials 
  • We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet.

Pharmaceutical-grade UK manufactured food supplements

You might wonder why we emphasise that our products are ‘pharmaceutical-grade’ when we also value the importance of buying natural products. We use UK facilities that manufacture in compliance with strict and stringent GMP (good manufacturing practices) – quality standards that medicines manufacturers must meet in their production processes to ensure products are of consistent high quality that you can trust 100%. We are proud suppliers of healthcare practitioners, private clinics, hospitals & even human clinical trials.

Be kind to your health

“We are living in a rapidly changing world that challenges us in new and unexpected ways. We believe evidence-based nutrition has an important role to play in helping us to protect and boost our wellbeing. At Igennus we empower people who are committed to investing in their health with high impact nutrition to lead a healthier and fuller life. Our supplements are expertly formulated by our in-house nutrition scientists to achieve superior bioavailability for maximum impact on your health."

Dr Jav Nazemi

CEO & Co-Founder 

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