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Be kind to your health

A message from our CEO, Mina Nazemi

“My deeply ingrained belief in nutrition came from my mother, who put natural remedies and nutrition at the centre of her approach to family illnesses and chronic conditions. When my father founded Igennus it was such a natural step for us all to work together too. 

 

I entered the world of nutrition twenty years ago, when it was still very much an alternative field; it drew me in as I’ve always wanted to make a genuine difference. It gives me energy to dedicate my working life to providing meaningful improvements to nutrition and benefits that people feel

 

As a family-founded company and now, as a mother of two, I’m committed to keeping Igennus a family-first, values-led business – ensuring that we continue to widen our positive impact, while remaining human, and putting quality and effectiveness in all we do.­­­ My personal passion is to make clinical quality, impactful products at fair prices; good health should not be a luxury.

 

My goal is to help people to take a proactive role in managing their health - living well, with intention and with care. When you’re kind to your health, life becomes richer and more fulfilling and I believe everyone deserves that. It can be a delicate balance, however, because nutrition science is complex and life is busy. So, at Igennus, our aim is to offer wellness protocols that ultimately uplift, and not overwhelm. Whether you’re deeply immersed in your wellness journey or just starting out, our team is here to help and support you with integrity, honesty and real expertise."

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Our belief

The world is changing. We are leading fuller, longer lives, but we are challenged in new and unexpected ways.


Gradually, the foundations of great health are being eroded; staying healthy requires a commitment to good nutrition coupled with a more active outdoor lifestyle.
 

We believe in the power of good food coupled with targeted, science-based supplementation to boost, protect and manage our health throughout our lifetime 

Nutrition science is complex and we think nutrition should uplift and not overwhelm 

Good health should be for everyone. We are not interested in being a super-premium luxury brand serving only a few 

Trust is earned via transparency, integrity and honesty

Our values

Evidence-led

Our products are expertly developed in-house by nutrition scientists and our resident doctor, to optimise the journey from supplement to cell, enhancing bioavailability and bioactivity for maximum results

Education & support

Igennus is committed to 

nutrition education and offers comprehensive support and guidance from in-house nutritionists

Fair pricing

As a brand, we aim to be premium but accessible, offering clinical-grade quality supplements at a fair price

Quality & safety

We are committed to showing you exactly what's in our products, how we source our ingredients, and the science behind every claim. All products are designed to be safe and well-tolerated, with 
clean and hypoallergenic ingredients

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Our purpose

Our purpose is to empower you to live a healthier, fuller life through high-impact nutrition. 

 

We develop specialist, bioavailable nutrition supplements to help people meet their nutrition needs and support optimal health. 

 

Our aim is to:

- simplify nutrition science into understandable content

- provide personalised support

- make our products as accessible as possible

- remain up-to-date with scientific developments

What we stand for

Building a sustainable and responsible, impact-driven business

Operating with authenticity and integrity, internally and externally

Providing meaningful, rewarding employment for our team

Championing innovation, continuous improvement and growth

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