Synergistic caffeine and brain-boosting amino acids
Caffeine energises the mind and body by blocking adenosine receptors and stimulating the production of adrenaline and dopamine to improve mental alertness. Calming L-Theanine balances the stimulating effect of caffeine by supporting alpha wave production in the brain to create a relaxed state and increases brain-derived neurotrophic factor (BDNF) levels to enhance mood and cognition. Taurine works synergistically with caffeine to increase energy and heighten mental alertness. Added L-Tyrosine provides an essential building block for mood-enhancing dopamine production.
Enhanced with B-vitamins, zinc & copper
Optimal brain function is reliant on a steady supply of B-vitamins so Pure & Essential FOCUS provides a full B-Complex in super-absorbable forms. B-vitamins support the production of ATP - the energy source of the body and brain. Together with zinc and copper, B-vitamins support the production of neurotransmitters, required for a balanced mood, whilst vitamin B5 supports mental alertness. Pure & Essential FOCUS provides the highly absorbable and chelated forms of zinc and copper, to further support energy production, the nervous system and cognitive function.
Feel the benefits for over 4-hours
Pure & Essential FOCUS is ideal when you need to stay concentrated for an extended length of time, to overcome low mental energy or to reduce brain fog. Whilst herbal ingredients require a build-up of ingredients over time for benefits, we use nutrients that support quick-action. Simply take 1-2 capsules 30-60 minutes before desired effects and preferably on an empty stomach. Effects generally last 4-6 hours depending on individual variability. For longer-lasting action, the dose can be repeated after 4-6 hours.
Keep the brain energised
The brain relies on an adequate supply of B-vitamins to support the production of ATP, the body's energy currency. Vitamins B1, B2, B3 & B5 are co-enzymes in mitochondrial aerobic respiration and cellular energy production whilst vitamins B1 B6, B7 & B12 support the production of energy from food. We provide a full-spectrum of B-vitamins in bioactive forms for maximum benefits. Additionally, zinc and caffeine play important roles in brain function by influencing neurotransmission and increasing acetylcholine. Caffeine at low to moderate doses has been shown to improve attention and reaction time, and in combination with L-Theanine, increases accuracy when switching between tasks.
Filter distractions & stay concentrated
The unique combination of actives contained in Pure & Essential FOCUS creates a sense of calm to provide relaxed focus. L-Theanine increased brain-derived neurotrophic factor (BDNF) levels, which positively affects moods, whilst reducing cortisol levels, the body's stress hormone. At doses as low as 50mg, L-Theanine has been shown to increase relaxation while improving focus and attention. Taurine also acts as a calming neurotransmitter by activating GABA and glycine receptors to positively influence mood.
Reduce brain fog & increase mental sharpness
The nootropic action of Pure & Essential FOCUS benefits cognitive health by enhancing learning and memory, reducing mental fatigue and promoting mental clarity. Adenosine levels build throughout the day creating sleep pressure but caffeine’s nootropic effects work by blocking adenosine receptors to reduce feelings of fatigue whilst improving attention. Fatigue is also linked with low levels of ATP and may result from a reduction in the supply of oxygen to the brain and muscles. All of the B-vitamins are essential for the production of ATP and support oxygen transport in the body.
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Be kind to your health
“We are living in a rapidly changing world that challenges us in new and unexpected ways. We believe evidence-based nutrition has an important role to play in helping us to protect and boost our wellbeing. At Igennus we empower people who are committed to investing in their health with high impact nutrition to lead a healthier and fuller life. Our supplements are expertly formulated by our in-house nutrition scientists to achieve superior bioavailability for maximum impact on your health."
Dr Jav Nazemi
CEO & Co-Founder