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Targeted release in the small intestine
Iron absorption occurs in the duodenum, a section of the small intestines immediately after the stomach. Iron supplements are often provided with slow release technology but may not dissolve in time for absorption to occur in the duodenum. Any unabsorbed iron can lead to the production of free radicals and reactive oxygen species. Our iron formulation uses targeted release technology to deliver iron directly to the duodenum for maximum absorption.
Gentle on the stomach
Standard iron supplements are often associated with unpleasant side effects, including nausea and constipation. We use the well tolerated chelated iron bisglycinate form which binds iron to glycine, preventing irritation of gut tissue and minimising the unpleasant side effects of iron supplements. Targeted release technology releases iron in the small intestines, further preventing irritation in the stomach.
Meaningful dose without overloading the body
Excess iron can be harmful to health, with gastrointestinal upset more likely to occur when supplementing high dose iron. Iron Bisglycinate delivers a meaningful 20mg dose to support iron status without upsetting homeostasis. Additionally, absorption of iron in the bisglycinate form is regulated by haemoglobin and ferritin levels in the blood and is less likely to cause iron overload. Simply take one tablet in the morning on an empty stomach.
Concentration & immune support
Blood & cellular health
Premium, natural & well tolerated ingredients
We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health.
- We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
- Always GMO-free
- No artificial colours, flavours or preservatives
- Bioavailable forms of ingredients ensure optimal digestion and absorption
- Sustainable raw materials
- We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet
Split dosing & slow-release for all-day nutrient coverage
When it comes to dosing, since 1-a-day tablets risk a high degree of wastage (as high doses saturate complex uptake systems within the body), we’ve prioritised efficacy over convenience and deliberately recommend 2-daily dosing, to enable maximum uptake by the body. Taking vitamins like B12 and C twice a day means you absorb more than from one single large dose, ensuring that more of the important nutrients are taken up into the bloodstream. But that’s not all – we’ve also included a slow-release delivery matrix, for longer-lasting action and all–day nutrient coverage. We don’t overload the body. We believe a supplement should be just that – a complement to the diet. We formulate using doses designed to top up the diet in areas where we are prone to falling short.
Pharmaceutical-grade UK manufactured food supplements
Be kind to your health
Dr Jav Nazemi
CEO & Co-Founder