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Astaxanthin complex - the king of antioxidants derived from microalgae
Astaxanthin is a natural extract from microalgae Haematococcus Pluvialis (H. Pluvialis) – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans. As nature’s most potent carotenoid, Astaxanthin has the highest known ORAC value (oxygen radical absorbance capacity) – a measure of its ability to combat oxidative stress. Astaxanthin’s ability to quench free radicals is 6,000 times greater than vitamin C.
The form used in our Astaxanthin Complex is AstaPure, containing the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein and zeaxanthin. In addition to these powerful antioxidants, amino acids and fatty acids also offer a broad range of health benefits, enhance its bioavailability and increase cell membrane stability.
The King of antioxidants
Concentrated algae source
AstaPure astaxanthin is sourced from a single-celled green algae, Haematococcus Pluvialis (H. Pluvialis), grown in the Arava desert. The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin for achieving enhanced antioxidant support. One capsule delivers 4mg natural astaxanthin derived from 42mg AstaPure astaxanthin complex oil, providing a 10% concentrated supplement.
Sustainable and pure
Why AstaPure?
- Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil. As little as 4mg daily has been shown to deliver health benefits in a range of studies.
- Ultra-pure, natural sustainable algae source: Haematococcus Pluvialis (H. Pluvialis), a green algae, is a natural and sustainable source which, unlike most astaxanthin, is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent quality.
- Manufactured using green technology: The growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently.
Expertly formulated in-house to offer superior bioavailability
All of our supplements are expertly developed in-house by nutrition scientists and our resident doctor, to efficiently raise nutrient levels in the body for maximum results. We are obsessed with bioavailability and formulate our supplements considering the full journey of the nutrient inside the body. From pill to cell, we seek to maximise the absorption, saturation and retention of the active ingredients. We are always mindful of the synergies and interactions of nutrients within the body to avoid disrupting homeostasis.
Exceptional ingredients, GMP manufactured
Why AstaPure?
- Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies.
- Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. Pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. Pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality.
- Manufactured using green technology: the ‘Green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently.
Premium, natural & well tolerated ingredients
We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health.
- We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
- Always GMO-free
- No artificial colours, flavours or preservatives
- Bioavailable forms of ingredients ensure optimal digestion and absorption
- Sustainable raw materials
- We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet.
Pharmaceutical-grade UK manufactured food supplements
Be kind to your health
Dr Jav Nazemi
CEO & Co-Founder