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King of antioxidants
The human body is bombarded with many environmental stressors that create free radicals - from factors such as poor diet, pollution, stress, exercise, smoking, alcohol and medication. Fortunately, the body has its own inbuilt antioxidant capabilities which work hard to keep it in balance. Issues arise, however, when an over-burdened body struggles to keep up, which can lead to oxidative stress and, in turn, cellular damage. Long term, oxidative stress is associated with chronic inflammation, autoimmune conditions, accelerated ageing and hormonal issues.
Astaxanthin works in several ways to combat free radicals. Like all antioxidants, astaxanthin donates a chemical group to free radicals (compounds that have lost a chemical group and without it become unstable and lead to oxidative damage). When many antioxidants do this, they themselves become pro-oxidant unless they are recycled by another antioxidant. Astaxanthin, importantly, has an unlimited ability to provide chemical groups without itself becoming a pro-oxidant. Astaxanthin also works by calming free radicals, absorbing the negative energy they emit. Finally, its unique chemical structure enables it to act through the entire cell, unlike fat-soluble antioxidants that tend to provide protection to the inner wall of the cell membrane, and water-soluble antioxidants that provide protection to the outer wall of the cell membrane. Since astaxanthin is able to span the cell membrane, it provides antioxidant protection to both the inner and the outer wall, as well as the intra-membrane space. All of these factors make astaxanthin the 'king of antioxidants’.
Why AstaPure?
- Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies
- Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality
- Manufactured using green technology: the ‘green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently
Premium, natural & well tolerated ingredients
We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health.
- We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
- Always GMO-free
- No artificial colours, flavours or preservatives
- Bioavailable forms of ingredients ensure optimal digestion and absorption
- Sustainable raw materials
- We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet
Pharmaceutical-grade UK manufactured food supplements
Why AstaPure?
- Concentrated high active ingredient content: The chemical structure and high active ingredient content of AstaPure makes it a superior source of astaxanthin. One capsule delivers 4 mg of natural astaxanthin from 42mg of 10% concentration AstaPure astaxanthin complex oil*. As little as 4mg daily has been shown to deliver health benefits in a range of studies.
- Ultra-pure, natural sustainable algae source: AstaPure astaxanthin is sourced from Haematococcus pluvialis (H. pluvialis), a single-celled green algae, a natural and sustainable source, which does not negatively affect eco systems or contain contaminants from the sea. H. pluvialis is believed to have the highest capacity to accumulate astaxanthin in nature – it does so naturally when under environmental stress, such as starvation, high salt, elevated temperature, or UV radiation (such as from sunlight). Unlike most astaxanthin, which is grown in outdoor ponds, AstaPure is cultivated in a climate-controlled, closed system in the Arava desert – resulting in exceptionally pure microalgae with consistent high active-ingredient content and quality.
- Manufactured using green technology: the ‘Green’ technology growing process and supercritical CO2 extraction use natural sunlight and no harsh chemicals, meaning the production of AstaPure has minimal environmental impact, avoids excess heat and ensures a solvent-free final product, consistently.
Premium, natural & well tolerated ingredients
We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritising bioavailability, and using doses scientifically proven to provide demonstrable benefits to health.
- We use advanced delivery technologies proven by science to deliver optimal amounts of nutrients into the body
- Always GMO-free
- No artificial colours, flavours or preservatives
- Bioavailable forms of ingredients ensure optimal digestion and absorption
- Sustainable raw materials
- We don’t offer excessively high doses to compensate for cheap nutrient forms; instead we prioritise efficacy, so that safe levels achieve the desired benefits. We believe a supplement should be just that – a complement to the diet.
Pharmaceutical-grade UK manufactured food supplements
Be kind to your health
Dr Jav Nazemi
CEO & Co-Founder