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A sustainable source of omega-3 that avoids heavy metal exposure
EPA & DHA – meaningful doses for long term benefits
DHA and EPA long-chain omega-3 have complementary benefits, and whilst both are involved in cellular health, and the health of the brain, heart and eyes, taking one or the other is not desirable long term. Until recently, algae oil has been only a rich source of DHA, with many supplements offering either pure DHA or high DHA and little EPA. Pure & Essential Vegan Omega-3 & Astaxanthin delivers a meaningful dose of both DHA and EPA, offering 200mg and 100mg respectively, per softgel. At 50% concentration, the algae oil is more concentrated than both standard fish oil and krill oil. The natural triglyceride form is easily absorbed, making it efficient at raising omega-3 levels – a known health biomarker called the Omega-3 Index. Igennus nutritionists advise a daily dose of 2 softgels – 1 softgel to be taken twice daily, for enhanced absorption of the omega-3 fats (the body has a limited capacity for fat absorption, and one large single dose can saturate uptake, wasting valuable nutrients).
Omega-3 & astaxanthin – nature’s preference for protecting omega-3 from oxidation
This powerful combination of nutrients is found in nature in oily fish like wild salmon, crustaceans and the infamous krill, whereby the role of astaxanthin is to protect the delicate polyunsaturated fats from oxidation. Nature’s most potent antioxidant, derived from red microalgae, astaxanthin has the highest known ORAC value (oxygen radical absorbance capacity), offering unrivalled protection against oxidative stress. Astaxanthin’s ability to quench free radicals is 6,000 times greater than vitamin C, 800 times that of coenzyme Q10 and 550 times greater than vitamin E. Our product contains twice the amount of astaxanthin of krill oil, as well as other beneficial carotenoids that are beneficial not only to the oil within the softgel to prevent them from oxidising, but to your body too.
Omega-3 health benefits
- For vegans & vegetarians: Vegetarians & vegans have a lower overall risk of common chronic diseases. However, these diets tend to have an unbalanced omega-6:3 ratio due to limited dietary sources of EPA & DHA coupled with a high intake of nuts, seeds & grains. This can counteract some health benefits of the diet and lead to an increased risk of inflammatory, heart, brain and eye conditions, making supplementation with DHA &EPA wise.
- For pregnancy and breastfeedingDHA is proven to support normal brain and eye development in the foetus and breastfed infants.
- For those with fish allergy: Vegan Omega-3 with Astaxanthin is ideal for those wishing to avoid fish but obtain the benefits of a long-chain omega-3 product.
- For those hypersensitive to even trace levels of heavy metals: At Igennus we better the standards set by industry bodies such as IFOS for maximum levels of PCBs, dioxins and mercury, in some cases with levels 20x lower than what is permitted (measured in parts-per-billion). That said, for those hypersensitive to any exposure at all (even through levels we are naturally exposed to through food from the land and sea), algae oil is the ideal solution. Cultivated on land in closed systems, it is naturally free from ocean-borne contaminants, including heavy metals, PCBs and dioxins and microplastics.
Expertly formulated evidence-based nutrition supplements
Consistency is key – raising omega-3 levels takes time
Premium, natural & well tolerated ingredients
We source only the highest quality raw ingredients provided by nature and proven to be safe, effective and well tolerated. To ensure our supplements really work, we focus on the best quality forms of ingredients, prioritizing bioavailability, and using doses scientifically proven to provide demonstrable benefits to health.
- We avoid common allergens, including dairy, gluten, lactose, soya and yeast.
- Always GMO-free
- No artificial colours, flavours or preservatives
- Bioavailable forms of ingredients ensure optimal digestion and absorption
- Sustainable raw materials
- We don’t overload the body. We believe a supplement should be just that – a complement to the diet. We formulate using doses designed to top up the diet in areas where we are prone to falling short instead of providing excessively high doses to compensate for cheap nutrient forms. We prioritise efficacy, so that safe levels achieve the desired benefits.
UK-manufactured in GMP facilities and independently tested
Be kind to your health
Dr Jav Nazemi
CEO & Co-Founder